SAMPLE ONLY. The clinic, agency and every number on this page are made up to show what a client receives.
Monthly report · prepared by Northline Digital
Harbour & Pine Dental
September 2026 · compared with August Updates itself daily from GA4, Google Ads, Meta Ads, Search Console
What happened, in plain English
Enquiries rose to 112 (▲ 9% on last month). Google Ads and organic search grew most.
Meta Ads clicks got cheaper, but enquiries from Meta fell (25 to 22), so cost per enquiry rose from $61 to $67.
'Teeth whitening cost' was shown 2,210 times but clicked 96 times, at an average position of 6.4.
For the agency to decide (not sent to the client until you approve)
Check lead quality from Meta before deciding whether to move budget to Google 'emergency dentist'.
Consider whether a whitening price page is worth testing for the 'teeth whitening cost' search.
Website visits
13,022
▲ 14%
Enquiries (calls + forms)
112
▲ 9%
Ad spend vs $4,800 budget
$4,600
96% of budget
Cost per enquiry from ads
$68
▼ 2%
Daily visits
SeptemberAugust
Where enquiries came from
Google Ads46 ▲ 12%
Organic search31 ▲ 29%
Meta Ads22 ▼ 12%
Direct9 ▲ 12%
Referral4 ▼ 20%
Paid ads
Channel
Spend
Clicks
Enquiries
Cost per enquiry
Google Ads
$3,120
2,214
46
$68 ▼ 9%
Meta Ads
$1,480
3,905
22
$67 ▲ 11%
Top Google searches that showed the site
Search
Times shown
Clicks
Avg position
emergency dentist near me
1,840
212
3.1
teeth whitening cost
2,210
96
6.4
invisalign price
1,310
71
8.2
dentist open saturday
690
88
2.4
kids dentist
540
39
5.7
How these numbers are counted
Enquiry = a tracked phone call over 30 seconds or a submitted contact form, duplicates from the same person on the same day removed.
Where enquiries came from uses GA4 (last click). Google Ads and Meta Ads rows use each platform's own count, so they can differ slightly from GA4.
Cost per enquiry = ad spend divided by that platform's enquiries.
Period: 1-30 September 2026, the agency's local time. Search Console data runs about 2 days behind, so the last 2 days are filled in on the next refresh.